CrisisResponse®: A critical companion to any retail business, CrisisResponse is a built-in enhancement that provides immediate claims support and first dollar coverage in the event of a crisis situation.
– Up to $250,000 for crisis management costs, to help quickly recover and respond to unforeseen situations. Covered expenses include costs to secure the scene of an accident, medical care, coordination with local law enforcement and psychological counseling for distressed employees.
– An additional $50,000 for public relations expenses, essential to restoring public confidence. Policyholders can access an extensive network of pubic relations firms to help coordinate communications with the media and preserve a retail establishment’s brand and reputation.
– An optional product recall enhancement that amends the definition of CrisisResponse costs to include expenses incurred by the recall of an unsafe or contaminated product in connection with a crisis event.