Proactive Mitigation Coverage:
Early Access: You can access our expert panel when you first identify a threat.
Coverage starts early: Coverage starts when a policyholder hires any of our expert Panel PR firms.
Consultation Fees: Get the expert advice you need to develop a communications strategy and manage the disclosure of potentially damaging information even before it becomes public.
Helping Executives: The panel experts have committed to deliver their global expertise to help your board members and executives and to make tough decisions easier.
Reputation Attack Response Coverage:
Early Access: Consult with panel experts at the first sign of negative publicity
Consultation Fees: ReputationGuard’s panel of experts will help you develop a communications strategy and manage your response to potentially damaging published information.
Related Expenses: Coverage may include the following as recommended by panel experts:
Cost of Communications: The costs of communications in response to adverse publicity—including television, print and online advertising
Social Media Response: The cost of waging a social media campaign designed to address the adverse publicity
Cost of Brand Monitoring: The costs associated with helping you monitor perception of your brand
Value Added Benefit
Access to our panel of the internationally recognized and award winning communications firms of Burson-Marsteller and Porter Novelli who provide strategic guidance and implementation support on communications on a local, national and/or global level. ReputationGuard policyholders can choose to receive the services of one of these firms as described below at no additional cost:
Burson-Marsteller
Two-hour free customized crisis preparedness consultation
Discounted crisis rates for work performed
Preferred pricing for Burson-Marsteller’s best-in-class crisis preparedness and digital/social media monitoring offering
24-hour access to its top crisis professionals around the world
Access to Burson-Marsteller’s invitation-only events and seminars
Access to Burson-Marsteller’s proprietary research on key issues and topics
Porter Novelli
A two-hour free assessment and consultation of your organization’s crisis preparedness
Discounted pricing for Porter Novelli’s Real Time Reputation Management services and its full suite of public relations offerings
Access to Porter Novelli Radar and other proprietary analytic tools to track critical developments for the issues that matter most to you
Counsel from Porter Novelli’s top crisis communications and issues management personnel
Global access to Porter Novelli’s proprietary research data